Hi 👋 I'm Rinaldo Ugrina

I'm an entrepreneur (I run a web design agency). Physicist and Computer Scientist by trade. Side project and content addict. Focused on creating and shipping in 2020. Sharing my journey online (no matter how uncomfortable) to increase accountability.

🚀Current focus

I'm an entrepreneur who likes creating and running different side projects.
[updated: 4/20/2020]

writing my master thesis (Physics and Computer Science; in the proposal stage, field: UX/UI/CRO + cognitive and behavioral psychology)
improving my Javascript knowledge and working on my front-end coding skills


While running a digital agency, I help B2B companies design and develop their websites.

Web studio: responsive web design and development, UI/UX, digital experiences
Content: through consulting I create content strategies and provide feedback on a content piece or series (used to run a content agency for 3 years)
Presentation: analysis of the narrative, delivery and flow of a story/presentation/workshop (2 years of professional training; would love to evolve this role even further, if you did a presentation and want to improve DM me)

📈Personal Goals in 2020

Goals focused on creating, shipping and building a minimum viable audience.
[updated 4/20/2020]

🚀Launch products 0/5
📚Books read 20/30
📜Blog posts 2/6
🎬Videos 0/4
🏃Newsletter subs 5/200
📅#24HourStartup 0/1


Which books I'm reading right now and what I completed so far.

Completed books in 2020
Deep Work - Cal Newport
12 Rules for Life - Jordan Peterson⭐
Mr. Penumbra's 24-Hour Bookstore - Robin Sloan
Modern Man in Search of a Soul - C.G. Jung
Beyond Civilization - Daniel Quinn ⭐
The Ancient Art of Stoic Joy - William B. Irvine ⭐
Awareness - Anthony de Mello
Off to Be the Wizard - Scott Meyer
The Psychopath Test - Jon Ronson
Steal Like an Artist - Austin Kleon
Can't Hurt Me - David Goggins
Barking Up the Wrong Tree - Eric Barker
The E-Myth Revisited - Michael E. Gerber⭐
The Hard Thing About Hard Things - Ben Horowitz
Never Split the Difference - Chris Voss⭐
The Red and the Black - Stendhal, Roger Gard⭐
Anything You Want - Derek Sivers
The Silence of the Lambs - Thomas Harris
101 Questions You Need to Ask in Your Twenties - Paul Angone


Learn a bit about what I do in my free time.

Video games (Fifa, AC: Odyssey, Witcher 3 were my most played titles in 2019)
Learning / Reading (Cognitive and behavioral psychology, UI, UX, front end development... )
Liverpool FC (I've been a fan for over a decade and don't miss most games #ynwa)

🙊Send me a message

I'm active on twitter. You can also reach me on:

( Made with Carrd )